Collinge & Co
Liverpool

SALON & RETAIL

When Brawn was asked to revamp our clients biggest flagship site, we were slightly apprehensive due to the rich history behind the brand. Collinge & Co have graced the high street since their first salon was opened in the 1950’s by founder and style visionary Peter Collinge OBE. This amazing brand has been passed down from generation to generation, still cementing themselves in the industry as front runners in innovative hairdressing. Being our first time venturing into the world of salons and product focused retail, we knew we had to create something really special. Turning the existing minimal white wall space into a modern and exciting interior presented lots of challenges. Our objective was to add layers of texture, detail and interest without losing the fundamental essence of a salon, which is to light the customers perfectly while the experience of cutting and colouring takes place. We introduced a strong unifying lighting scheme which delivered the functional aspects of the brief, as well as creating a visual aesthetical impact. Our bespoke joinery elements offered our client the chance to present their brand products front and center, without dominating on the salon. A full height marketing screen was designed into a new photography studio space to give 24 hour presence from the high street, grabbing the attention of anyone passing by. From the start to the finish, working with Collinge & Co was an enriching experience. I believe Brawn learnt as much from our client as they did from us. The perfect co-designed space between client, shopfitter and designer.

Contractor – Pat Gallagher Shopfitters
Photographer – Antony Turner